Who doesn’t need to hear a fresh perspective on leadership and customer experience? Join Jess as she delves into the dynamic world of digital transformation and customer-centricity with Betsey Chung, a seasoned leader in global marketing and digital strategy. In this episode, Jess uncovers Betsey's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like TD Bank, American Express, and BMO. Together, they explore the importance of vision in driving customer experience, the power of personalized solutions, and the key milestones in measuring success. Tune in to uncover:* Betsey's personal journey and lessons learned in leading brands with customer experience at the core* Innovative approaches to understanding and optimizing customer experience* The intersection of financial education and customer advocacy in a changing economic landscape* Inspiring leadership principles and the importance of advocating for teams