We have a great guest today named Jason Guidetti who joins us as the Managing Director at Blueprint. We discuss the concept of delivering superior customer experience through this enterprise focus and alignment. Everything in the enterprise plays a part in CX and your company’s strategy needs to take into account every aspect of the company to create the best course of action. When you’re really serious about doing CX and you’re really serious about digital, it requires an upfront investment, which often we can see companies that are hesitant to really invest because you won’t get immediate returns when doing this. You have to invest first, bring everything together and optimize it, and then you’ll start seeing those exponential results. Where to start and get this concept of great CX through enterprise motion 4:19Where does CX strategy sit on your corporate strategy? 7:15Cross functional aligned objectives 8:47Creative in commerce 10:49“In today's day and age with the push for digital, and also an evolving demographic consumer that’s evolving, their interests and needs and expectations are changing. They want more, they want more for free, they want to feel like the brand is relevant, like they’re a part of it. There’s just this newly invigorated sense of proximity that customers want from brands and companies that they do business with.” 7:26