In this episode, Gabe chats with Peter Fader, Professor of Marketing at The Wharton School of the University of Pennsylvania and author of Customer Centricity. Peter challenges the idea that every customer is the right customer. He says instead that we need to change how we treat customers depending on how long they will continue to be a customer, how many purchases they will make, and how much a business will earn from those transactions. He talks about how this shift in perspective will affect the entire focus of a company.Intro 0:14Not All Customers Are Created Equal 2:09Segmenting Customers 7:57Customer-Based Corporate Valuation 14:20Key to Finding Success in Customer Centricity 17:35https://www.kustomer.com/https://www.thetaequity.com/Intro 0:14Not all customers are created equal 2:09Segmenting customer 7:57Customer based corporate valuation 14:20Key to finding success in customer centricity 17:35https://www.kustomer.com/https://www.thetaequity.com/