Something that we all want and could all use is the knowledge and ability to turn the customer into an ambassador of your brand. I’m taking here from a post that Grace Lau, Director of Growth at Dialpad did for Kustomer. It was such a great summary of this topic, that I wanted to give you a little bit of an overview of some of the takeaways I had on it. To see more about that post, you can check it out on the Kustomer blog: www.kustomer.com/blogThe most trusted source of recommendations 1:30What a brand ambassador is 2:25Communication needs to go both ways and provide omnichannel customer support 5:07Customer experiences in digital marketing can really help build trust 8:27“I think to retain customers you don’t just want contact deals, you gotta engage with them. That means communication must go both ways. Competitions, freebies, promotions, or limited edition products, great ways to start to reward your loyal customers and keep that mailing list engaged.” 5:07