Today we’re talking about mapping to management and I always like talking about journey mapping, but this has a slightly different twist and to do this I’ve got on Jochem Van Der Veer, who is currently the co-founder and CEO of TheyDo. He has a lot of experience and understanding of the whole journey mapping process and the various dynamics and angles you have to look at and understand to create a useful and productive map for your business. His background and what he does at TheyDo 0:56The continued problem with people mapping 4:53How to move from mapping to managing 8:34It may get more complex as you go 12:45Where to go once your framework is established 13:55Keeping the map active and advice to stepping up your game with journey mapping 18:06“Their life cycle is basically time based, right? From left to right, but when you look at it vertically, you can look at it from different dimensions and one of them is, for instance, regions. So think about how different regions like Europe vs US go, or different customer types. New customers vs existing customers, or maybe even different dimensions that are relevant to your business.” 12:03@joch_mwww.theydo.io