Today we’re going to talk about how to build a brand strategy that drives your customer experience and to do that we brought on Bettina Papirio-Faerber, who is the VP of Strategy and CX at One and All Agency. Bettina’s purpose at her agency is to support purpose driven brands in their missions, which goes from for profit to non-profit, and working with them and guiding them through connecting their mission and purpose with their customers. CX plays a huge role in that, knowing who you’re talking to, and also how that flows with your brand, so it’s a great topic to discuss today. Structuring and framing brand strategy 2:56Helping brands stand out in the market 8:31Do companies find success when they incorporate these strategies? 11:16A quote to live by 15:32“I always say ‘Do you know that you have a gap?’ And I think that most brands, and when they develop brand strategy, don’t really recognize that there is a gap between what they think they’re doing in customer experience for their customer and how the customer perceives it.” 3:23@bettina_says