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The Power of Marketing and the Customer Experience | Dan Gingiss

The Power of Marketing and the Customer Experience | Dan Gingiss

FromCX Conversations


The Power of Marketing and the Customer Experience | Dan Gingiss

FromCX Conversations

ratings:
Length:
19 minutes
Released:
Feb 21, 2020
Format:
Podcast episode

Description

In this episode, Gabe chats with Dan Gingiss, who has held marketing and customer service roles at Fortune 300 companies including McDonald’s, Discover, and Cubana. Dan discusses why these two functions — marketing and customer experience — will become more intertwined within successful businesses. By reevaluating company organization and customer communication methods, brands will be able to create remarkable experiences that customers can't resist sharing.Intersection of Customer Service and Marketing 2:02Turning Customers Into Brand Advocates 4:22Affordable Tips and Tricks 11:42The Importance of Words 13:57https://www.kustomer.com/https://www.dangingiss.com/
Released:
Feb 21, 2020
Format:
Podcast episode

Titles in the series (100)

The Customer Service Secrets podcast is devoted to sharing highly coveted secrets from customer service, customer support and customer experience professionals across industries. The host of this podcast, Gabe Larsen, the VP of Growth at Kustomer, shares his own experiences in the customer service and customer experience space, while also drawing on the knowledge of experts and thought leaders who are making strides in their various fields. Gabe has spent the majority of his career gaining knowledge of customer experience and applying it at companies such as Accenture, Goldman Sachs, Gallup, InsideSales.com, and Kustomer. The goal of this podcast is to give the listener knowledge that they can apply directly to their own career, regardless of their job title, in each and every episode.