In this episode, Rob Markey, leader of customer strategy and marketing practice at Bain & Company and co-author of The Ultimate Question 2.0, How Net Promoter Companies Thrive in a Customer-Driven World chats with me about the evolution of both customer experience as a holistic experience and of the chief experience officer and chief customer officer roles over the past few decades. Additionally, we chat about what we look forward to seeing in the future of CX and the work that can still be done to improve organizational transformations. Get show notes and more information at customerbliss.com/cb112.