27 min listen
What I Know: Goal Map, Not Journey Map Pt. 2
What I Know: Goal Map, Not Journey Map Pt. 2
ratings:
Length:
17 minutes
Released:
Jul 1, 2022
Format:
Podcast episode
Description
What I know is that goal mapping not journey mapping is a new way of leading, uniting your organization and earning the right to customer driven-growth. Goal mapping will drive you to reflect on new customer-driven KPIs. Thinking about: how will you operationally measure the outcome metrics that will earn their goals? Not just asking them how we did or how satisfied they are. And also recognizing in a B2B standpoint, what are you doing to help them achieve their goals?
Released:
Jul 1, 2022
Format:
Podcast episode
Titles in the series (100)
How General Motors is Embedding Customer Experience, with Dave Mingle - CB013: Using customer experience to change the automotive business. by The Chief Customer Officer Human Duct Tape Show