27 min listen
How St. Jude Honors Donors as Assets, With Chief Donor Officer, Martin Hand - CB001
How St. Jude Honors Donors as Assets, With Chief Donor Officer, Martin Hand - CB001
ratings:
Length:
27 minutes
Released:
Apr 19, 2016
Format:
Podcast episode
Description
I am joined with two-time Chief Customer Officer Martin hand. We discussed his transition from a large profit based business where he was Chief Customer Officer at United Airlines, to his role at St. Jude where he leads donor experience. In addition, Martin and I discussed how he depicts and engages leaders with a simple approach and set of metrics that elevates donors as the asset of their business - that gets attention and drives action. Finally, Martin has a proven method for uniting the silos (at low cost) to give the complete view of the current customer journey- critical to gain and unite the leadership team.
Released:
Apr 19, 2016
Format:
Podcast episode
Titles in the series (100)
How General Motors is Embedding Customer Experience, with Dave Mingle - CB013: Using customer experience to change the automotive business. by The Chief Customer Officer Human Duct Tape Show