In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of his impressive industry expertise during the episode, offering his perspective on how the partnership channel has changed over the last two decades. He also explains how the challenge now lies with attribution, incrementality and effectively finding new customers, sharing a helpful breakdown on how to build successful partnerships with affiliates, commerce, content partners and creators.This podcast episode was produced by Quill.