Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locations including Europe and India. They discuss unique channels in the content marketing space, the importance of leveraging alternative search engines and improved transparency for brands on where their ads are appearing. This podcast episode was produced by Quill.