In this episode, Todd sits down with Angel Djambazov, Co-founder and Business Development at Lab6 Media. In addition to being a farmer, book collector, and foodie, Angel has spent his professional career in the field of journalism and digital marketing, working as an editor on several newspapers and as the founding Editor-in-Chief of Wyoming Homes and Living Magazine. An entrepreneur at heart, Angel was also on the founding team and served as the CMO for the startup PopShops.com, which was acquired by Rakuten LinkShare in 2013. During their conversation, Todd and Angel discuss the importance of brands fostering personalized relationships with their partners, especially when it comes to catering to the differences between general affiliates and creators. They explain why this is a critical point for brands who are hoping to scale up in the near future.This podcast episode was produced by Quill.