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Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never done

Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is neve…

FromThe Partnership Economy


Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is neve…

FromThe Partnership Economy

ratings:
Length:
32 minutes
Released:
Jul 26, 2022
Format:
Podcast episode

Description

In this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven and customer-centric approach to grow startups and Fortune 500 companies in the consumer and enterprise space. With more than 17 years of experience, including time at Amazon and eBay, he’s developed a wealth of expertise to scale affiliate programs and other marketing channels and initiatives. During their conversation, they discuss the importance of A/B testing, challenges with attracting and retaining talent, and the potential around shoppable commerce.This podcast episode was produced by Quill.
Released:
Jul 26, 2022
Format:
Podcast episode

Titles in the series (46)

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.