In this conversation with Anna Samkova, Group General Manager for Digital and Marketing at The PAS Group Ltd, she talks about her career in digital and marketing roles. You’ll hear about the evolution of The PAS Group, how they handle marketing budgets, the importance of engaging with vendors, gaining different perspectives, the things that are keeping Anna up at night, and the value of having a good business infrastructure.Originally from Ukraine, Anna moved to Australia almost 30 years ago. Since moving to Australia, Anna has served in various roles at companies including Dodo Services, ABnote Australia, and her current role at The PAS Group Ltd, where she has been working since 2011.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Impact stands in solidarity with Ukraine and supports the initiatives of our incredible clients who have mobilized to assist those in need. For more details head over to our blog where our CEO, David A. Yovanno, shares his thoughts on this unfolding crisis: http://ow.ly/fnyH50Ie401Episode Outline[00:42] The PAS Group[02:05] Anna’s role[03:37] Evolving The PAS Group over the past 12 years[09:11] Marketing budgets[14:24] Engaging with partner vendors[18:04] Perspectives from podcasts[19:05] What’s top of mind for Anna?[24:41] What keeps Anna up at night?[29:02] Leading companies to success[31:52] Anna’s mentorsInspirational peopleAnna’s kindergarten teacherAnna’s familyConnect with AnnaLinkedInWebsiteConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)