38 min listen
Steffen Daleng, CMO of Booktopia, on building a brand consumers love
Steffen Daleng, CMO of Booktopia, on building a brand consumers love
ratings:
Length:
37 minutes
Released:
Nov 22, 2021
Format:
Podcast episode
Description
In this conversation with Steffen Daleng, CMO at Booktopia, he talks about branding, consumer relationships, and partnerships. Hear about the most important moments in Steffen’s career, Booktopia’s partnerships, how their teams are structured, creating a strong brand, the importance of knowing your customers, and some exciting upcoming trends.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[00:44] About Booktopia[03:20] Creating a strong brand and consumer relationship[04:39] Partnerships at Booktopia[12:16] Booktopia’s teams[15:01] Consumer journeys and conversations[17:38] Driving growth[19:55] Exciting trends[24:10] Steffen’s career leading up to Booktopia[28:27] Steffen’s advice[34:33] What keeps Steffen up at night?Connect with SteffenLinkedInWebsiteConnect with impact.comWebsite
Released:
Nov 22, 2021
Format:
Podcast episode
Titles in the series (47)
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content by The Partnership Economy