In this episode, Dave sits down with Brooke Cullison, Senior Acquisition Manager at Liquid IV, the leading brand in the electrolyte and hydration industry. Over the past eight years, Brooke has worked in multiple industries from digital ad tech to wellness and has touched every digital marketing channel. During the episode, Brooke explains her holistic approach to marketing, and why she’s passionate about using digital channels and partnerships to effectively drive customer acquisition and retention at a low cost. Dave and Brooke also discuss how partnerships can accelerate business growth and how to take the next step in diversifying a partnership program. The episode is full of great advice and actionable tips on how to take your partnerships and customer acquisition to the next level.This podcast episode was produced by Quill.