38 min listen
Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
ratings:
Length:
20 minutes
Released:
Jan 10, 2022
Format:
Podcast episode
Description
In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker’s promotion strategies, some of the interesting industry dynamics, and The Data Lab.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[00:45] About Heidi and Foot Locker[02:41] Internal affiliate roles[03:53] Partnerships[06:07] What keeps Heidi up at night?[07:10] Targeting[09:20] Promo strategies[12:10] Interesting industry dynamics[14:33] New B2B partnerships[15:57] The Data Lab[18:09] Heidi’s mentorsHeidi’s MentorsJennifer GoodwinConnect with HeidiLinkedInWebsiteConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)
Released:
Jan 10, 2022
Format:
Podcast episode
Titles in the series (47)
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content by The Partnership Economy