In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial services. Craig has over a decade of experience in the affiliate space, having previously held a position as Head of Publishers for the Amazon Associate Program. During their conversation, Craig shares his expert insights and personal stories on how the approach to partnerships has evolved and matured over the years. He also shares his thoughts on the benefits of running an affiliate program with an agency, as well as the evolution of performance-based payment models with content commerce partnerships.This podcast episode was produced by Quill.