In this episode, Todd sits down with Tiara Rea-Palmer, Director of Partnerships at CouponFollow, a company that helps thousands of brands to grow their business through the power of couponing. As a couponing expert, Tiara brings a fascinating perspective on how couponing often serves as the final lift that encourages consumers to transact. During their discussion, Todd and Tiara dive deep into the importance of coupons, how coupon and cashback sites are perceived in the partnerships space, attribution, and much more. By the end of this episode, you’ll have a new appreciation for the power of coupon sites when it comes to increasing customer loyalty, building trust with consumers and strengthening partnerships with other brands.This podcast episode was produced by Quill.