In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you’ll hear about the DKNY PR GIRL Twitter personality, the importance of authenticity, brands and creators working together, using different content models, choosing micro-influencers and larger influencers, the future of the industry, and get Aliza’s valuable advice to her younger self.Aliza is a best-selling author, podcaster, social media personality, mentor, keynote and TEDx speaker, and award-winning digital strategist. She was the creator and voice of DKNY PR GIRL, founding member and VP of the American Influencer Council, and has been featured in Time Magazine, The New York Times, and Wall Street Journal, to name a few. She’s been named one of America’s Next Top Coaches by The New York Times, and Business Insider’s Most Innovative Career Coaches. Her book, LEAVE YOUR MARK, is ranked in Book Authority’s list of 100 Best Career Development Books of All Time, and it is also required reading in universities across the US. Aliza holds a BSc in Neurobiology and Physiology from the University of Maryland.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[01:16] Creating one of the first fashion social media personality[05:07] Authenticity[06:56] How should brands work with creators and influencers?[13:23] Affiliate model vs casting content[19:03] Licensed and boosted content[21:00] Does size matter?[25:30] What’s next?[28:25] Aliza’s adviceConnect with AlizaLinkedInWebsiteTwitterInstagramFacebookConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)