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Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey

Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey

FromThe Partnership Economy


Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey

FromThe Partnership Economy

ratings:
Length:
33 minutes
Released:
Sep 6, 2022
Format:
Podcast episode

Description

In this episode, host Todd Crawford sits down with Kendal Clarke, Chief Commerce Officer at VerticalScope. Together, they dive into the work VerticalScope does, its role in the consumer journey, the importance of user generated content and consumer trust—in other words, all things partnership economy. With 10 years of notable experience in corporate development and digital media strategy under her belt, Kendal had plenty of wise words to share during the episode. In her current role as CCO at VerticalScope, she plays a vital part in finding and expanding new revenue streams, as well as handling all things commerce strategy. Kendal’s specialties include a passion for building effective and functional teams, affiliate marketing, negotiation and market strategy, so this episode is full of great insights on all of the above. This podcast episode was produced by Quill.
Released:
Sep 6, 2022
Format:
Podcast episode

Titles in the series (47)

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.