40 min listen
A Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Keste…
A Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Keste…
ratings:
Length:
41 minutes
Released:
Aug 28, 2023
Format:
Podcast episode
Description
The digital shelf is a part of the business that can have tremendous impact on both the top and bottom line, but also an area that still requires considerable investment to realize the full value potential. That makes your relationship with your finance business partner intensely critical for you to get both the flexibility and the support you need to build for efficiency and performance, with agility. Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompson joined the podcast to unveil the key findings from some new research on how digital shelf leaders are collecting the right data to demonstrate value realization, not just value targeting, in order to secure budget flexibility and a omnichannel view of the true impact of your digital shelf investments.
Released:
Aug 28, 2023
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf