Introducing: Unpacking the Digital Shelf

FromUnpacking the Digital Shelf

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Introducing: Unpacking the Digital Shelf

FromUnpacking the Digital Shelf

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Length:

5 minutes

Released:

Oct 17, 2019

Format:

Podcast episode

Description

Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in!

Released:

Oct 17, 2019

Format:

Podcast episode

Titles in the series (100)

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for brands, visit us at www.digitalshelfinstitute.org

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Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf
40 min listen
Roundtable: The Halloween Episode - What's Scary In Manufacturing: On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns out it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal. by Unpacking the Digital Shelf
27 min listen
Introducing: Unpacking the Digital Shelf: Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in! by Unpacking the Digital Shelf
5 min listen
Roundtable: How CPG Will Thrive In the Roaring 20s: This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade. by Unpacking the Digital Shelf
37 min listen
Roundtable: Fake Reviews and Lord & Taylor Gets Bagged: Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote. by Unpacking the Digital Shelf
22 min listen
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI: Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success. by Unpacking the Digital Shelf
38 min listen
Roundtable: The Walmart Triple Play: Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. Peter and Rob have it all for you. by Unpacking the Digital Shelf
20 min listen
Roundtable: 2020 B2B Dos, Don'ts, and Duds: In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020. by Unpacking the Digital Shelf
33 min listen
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball: Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. by Unpacking the Digital Shelf
32 min listen
Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory: A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability. by Unpacking the Digital Shelf
34 min listen
Roundtable: Can IDs and Blockchain Stop Counterfeiting?: Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King. by Unpacking the Digital Shelf
32 min listen
Roundtable: Stores Close, But New Revenue and Margin Opportunities Ahead: This week, Peter and Rob dig into the 2019 store closing stats, and talk about some potential sources of new revenue and margin in 2020. by Unpacking the Digital Shelf
30 min listen
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’: For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf. by Unpacking the Digital Shelf
35 min listen
Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE: The holy grail of personalization always seems out of reach. Turns out, it might be closer than you think. Michelle Bacharach, co-founder and CEO of FINDMINE, shares with Peter Crosby and Rob Gonzalez how brands can achieve personalization at scale through the product expertise you already have. by Unpacking the Digital Shelf
40 min listen
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts: In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020. by Unpacking the Digital Shelf
30 min listen
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars: The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results. by Unpacking the Digital Shelf
39 min listen
Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity: Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s journey by Unpacking the Digital Shelf
27 min listen
Interview: Reading the Amazon Tea Leaves, with Eamon Kelly, Senior Research Analyst in Consumer and Ecommerce for Edgewater Research: When Amazon shifts direction, manufacturers’ strategies can be upended or opportunities created. Eamon Kelly Senior Research Analyst in Consumer and Ecommerce for Edgewater Research shares with Rob and Peter his view of what is driving Amazon’s strategy in 2020 and what that means for you and your business. by Unpacking the Digital Shelf
41 min listen
Roundtable: B2C Geekout: L'oreal Gets Perso-nal: This week, Peter and B2C maven Molly Schonthal talk about L'Oreal's CES announcement, discovery in grocery, and China digital consumer journeys. by Unpacking the Digital Shelf
37 min listen
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler: New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social. by Unpacking the Digital Shelf
37 min listen
Roundtable: Giving Thanks at the DSI: From robots to the evolution of ERP, we drop some gratitude for what we think are some of the coolest, best, most significant events in digital commerce in the past year. Featuring host Peter Crosby, as well as all three of the founding members of the Institute: Rob Gonzalez, Molly Schonthal, and Justin King. by Unpacking the Digital Shelf
23 min listen
Roundtable: Keep Calm and Digitally Carry On: There is a necessity and an opportunity to lean into digital experiences in these times. Peter and Molly talk it through. by Unpacking the Digital Shelf
22 min listen
Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart: Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart. by Unpacking the Digital Shelf
28 min listen
Interview: Jason Goldberg on Creative Commerce in the time of COVID: Listen in on a conversation with one of the smartest people in commerce and a podcasting legend, at least to us at the DSI. Jason Goldberg, Chief Commerce Strategy Officer at Publicis and co-host of the Jason and Scot show, joins Peter and Rob to talk what the heck is going on in commerce and posit brazen predictions of the future. by Unpacking the Digital Shelf
48 min listen
Roundtable: Will Casper Ghost Us?: This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Walmart purchases. by Unpacking the Digital Shelf
23 min listen
Roundtable: Tectonic Shifts or Snap Back?: There are some dramatic shifts happening right now in commerce. Are they likely permanent, or will they snap back? Peter and Rob highlight the major shifts and how digital pros can respond. by Unpacking the Digital Shelf
29 min listen
Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research: Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms. by Unpacking the Digital Shelf
35 min listen
The Lessons We Can Learn from Amazon on Building Winning Strategies and Culture with John Rossman: Peter Crosby and Justin King sit down with John Rossman, Managing Partner at Rossman Partners and former Amazon executive, to discuss what commerce leaders can learn from analyzing how Amazon builds its strategies and culture. We share takeaways from his book, Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. by Unpacking the Digital Shelf
33 min listen
Roundtable: Sure, They're Buying Online, But Do They LIKE It?: Big shifts happening in ecommerce. But they'll only last if the consumer likes them. Rob and Peter run through the shifts behind the stats. by Unpacking the Digital Shelf
22 min listen
Roundtable: What Manufacturer Execs are Telling Us: Molly Schonthal, who leads the DSI's Executive Forum, joins Peter to share the hot takes from her recent conversations with brand manufacturer leaders. by Unpacking the Digital Shelf
33 min listen

More Episodes from Unpacking the Digital Shelf

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New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably: Are you tired of wasted ad dollars and subpar consumer experiences? Of course you are! The DSI partnered with Stratably to interview digital leaders and found that 71% of digital leaders from 78 consumer brands say Product Detail Page (PDP) quality significantly influences their ROAS. What to do about it? This is an audio rebroadcast of a webinar focused on just that, lead by Lauren Livak Gilbert, with guest experts Russ Dieringer, Founder & CEO, Stratably, and Claire McBride, VP Research & Education, Stratably. by Unpacking the Digital Shelf
51 min listen
Sustainability is Shifting from Promise to Progress, with Keith Anderson, Founder & Principal Analyst at Decarbonize.co: As we shift from stopping climate change to Mitigation and adaptation, retailers and brands are increasingly making Net Zero commitments and digging into the practical ways they can have an impact. And, it turns out, that those who do are enjoying the side impacts of lower costs and higher search views and conversion. A win, win, win. Keith Anderson, Founder & Principal Analyst at Decarbonize.co, joined the podcast to shine a solar-powered light on the ways that brands are organized around turning their commitments into action and positive outcomes for all. by Unpacking the Digital Shelf
42 min listen
A Model for Global Analytics Transformation and Harmonization, with Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars: For a company that has been around since 1911, Mars has a reputation as one of the most visionary companies in the industry, particularly when it comes to building global capabilities that scale and flex to serve the needs of the regional lines of business. It’s not any easy feat. Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars, drives building out their global digital commerce analytics strategy, and works closely with the business to design, test and scale capabilities that deliver efficiency, measure results, and identify opportunities for growth. She kindly agreed to join the podcast to share the art and science for enabling digital commerce analytics to every region around the world. by Unpacking the Digital Shelf
31 min listen
Loyalty is Now Everyone’s Job, with Andrea Leigh, Founder & CEO, Allume Group: Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q1 based on their research. by Unpacking the Digital Shelf
39 min listen
Insights from Ecommerce in Asia, with Rebecca Xing, CEO at Trustana: Ecommerce in Asia is such a vibrant mix of unbelievable scale, rapid innovation, and distinct cultures that together become a fascinating source of case studies for other markets to mine for opportunity. Not everything translates, but there is a deep well of experimentation and execution to learn from. Rebecca Xing, CEO of Trustana, joined the podcast from Singapore to share with the DSI audience the trends and opportunities in the Asia market that deserve the attention of brands looking to experiment with new consumer experiences and perhaps even expand to the Asian market. by Unpacking the Digital Shelf
39 min listen
Those Silos Ain’t Gonna Bust Themselves, with Diana Macia, Director of Global Omni-Commerce Capabilities at Kellanova: Our 250th Episode, LIVE from the 2024 Digital Shelf Summit! by Unpacking the Digital Shelf
25 min listen
The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably: The annual CAGNY event in New York, is a rich opportunity to get the pulse of CPG CEOs and CFOs, and identify business trends and areas of focus that will impact the industry up until the next CAGNY. We had a secret correspondent in the room to capture all the details. We are delighted to welcome Russ Dieringer, Founder and CEO of Stratably, back on the podcast to summarize the shifts we can expect from some of the largest companies on earth, and the takeaways for you. by Unpacking the Digital Shelf
34 min listen
How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water: Standing out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I’m talking of course about the brand Liquid Death, which has grown from an Amazon listing in 2019 to a massive online presence as well as showing up behind 110,000 brick and mortar doors. The bond they have created between the Liquid Death brand and their “humans”, as they call their consumers, is truly remarkable. Natalie Cotter, Sr. Director of Digital Retail at Liquid Death, joined the podcast to share some thirst-quenching details on how they continue to kill it in the beverage aisle. by Unpacking the Digital Shelf
29 min listen
Best-in-Class Data Governance Takes a Community, with Lindsay Savage, Sr. Director, Business Platforms & Data Governance at Georgia-Pacific: Accurate, complete, reliable data is the enabler of all business operations, and particularly so in commerce. The trick is to create a set of people, processes, and technology that is set up for for success every day, month, and year. After spending more than a decade at the center of the data governance process at Georgia Pacific, Lindsay Savage, their Sr. Director, Business Platforms & Data Governance, graciously agreed to join the podcast to share the organization, process, and community that she has helped build to make a value-driven data governance process a critical part of her company’s success. by Unpacking the Digital Shelf
41 min listen
How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era: There’s a distinct sense that we are at the precipice of another era-defining change in commerce, business, and even societies. A moment where leaders will be called to envision and enable the big transformations necessary to survive and thrive through these changes. In business, we call that making Big Bets, and getting good at them is more critical than ever. That’s why John Rossman, author of The Amazon Way and Think Like Amazon, has co-authored with Kevin McAffrey, former strategy head at TMobile a new business playbook called Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era. John joined the podcast to introduce his clear, concise, and actionable treatise for driving the change your organization needs for the next era. by Unpacking the Digital Shelf
38 min listen
How to Access and Measure Retail Media Networks in the Wild West Era, with Andreas Reiffen, CEO & Co-Founder, Crealytics: More and more retailers are bringing their retail media networks online in 2024, which is both a management and measurement challenge for brands, but also a significant potential early advantage for those who figure out how to manage it. Andreas Reiffen, CEO & Co-Founder of retail media supply side platform provider Crealytics, joined the podcast to share how brands can tap into solutions and providers that can ease access and management, and brings insights into how, as ROAS dies, more blunt but more accurate forms of measurement can be deployed. by Unpacking the Digital Shelf
31 min listen
You Have Best-In-Class Digital Content, BUT is it Effective?, with Shazer Baig, Ecommerce Director at L’Oreal, Mike Black, CMO at Profitero, and Kathleen Harrington, Vice President, Digital Merchandising at Hasbro: Content is understandably a key focus for digital leaders: it's the first thing consumers see and a key factor in their decision-making. Brands have placed a renewed emphasis on creating best-in-class content, but they're also questioning what content levers they need to pull to sway potential buyers. After extensive research and in-depth interviews with digital leaders, The Digital Shelf Institute & Profitero have found that it takes much more than producing great content to effectively convert shoppers. This is an audio rebroadcast of webinar featuring Mike Black, CMO at Profitero, Shazer Baig, Ecommerce Director at L’Oreal,, and Kathleen Harrington, Vice President, Digital Merchandising at Hasbro, who joined Lauren Livak Gilbert to talk through a new framework for managin by Unpacking the Digital Shelf
57 min listen
The Funeral Preparations for the Death of the Cookie Must Start Now, with Jeff Greenfield,CEO at Provalytics: Well, folks, this is it. 2024 is actually the year the cookie finally dies. No more reprieves. And that means you need to get really serious about the steps you need to take to build out the new data that tells you what’s working, what’s not, what to test, and where to invest. Jeff Greenfield,CEO at Provalytics, has done these deep dives with hundreds of clients, and came to the podcast armed to the teeth with advice and best practices about how to prepare for the cookie’s funeral. by Unpacking the Digital Shelf
39 min listen
2024: The Year of OMNIGEDDON!, with Chris Perry, Chief Learning Officer at firstmovr: The opportunity to take full advantage of growth opportunities of the next few years will come from evolving your strategies and tactics to be fully omni - yes, it’s time for OMNIGEDDON! Chris Perry, Chief Learning Officer at firstmovr, joins the podcast to share new research around the best practices in omnicommerce that will make sure your organization is set up to take full advantage of what he calls Boomsday. (instead of Doomsday, get it?) Anyway, Chris joined the podcast to explain just some of the key principles and practices that will guide you to Boomsday. by Unpacking the Digital Shelf
47 min listen
Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley: The data is clear - in the age of authenticity, user generated content is a critical component in driving higher conversion rates, satisfaction, and loyalty on product pages and social media channels. Executing it at scale can be the challenge. That’s why we invited Tom Logan, Co-founder & CEO at content generation and testing platform provider Cohley to join the podcast and share some best practices around testing, scaling, and maximizing the sales impact of your user generated content strategy. by Unpacking the Digital Shelf
42 min listen
Predictions for 2024 in Ecommerce, with Andrea Leigh, Founder & CEO, Allume Group: Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with ecommerce predictions for 2024 based on their research. by Unpacking the Digital Shelf
38 min listen
Attribution is Dead. Long Live Statistical Modeling, with Meghan Corroon, Founder and CEO at Clerdata: The data sources that the industry has used to measure the performance of media are disintegrating around us. Basically, attribution is dead. And the slowness, expense, and limitations of media mix modeling is not up to this moment of needing to drive both top line and bottom line growth with media investments. What will replace it? Meghan Corroon, Founder and CEO Clerdata, along with her mighty team of statistical modeling and data science brains, have a very compelling new SaaS-based, real-time answer to that most difficult question,, and she joined the podcast to share it. by Unpacking the Digital Shelf
36 min listen
No data, No Dollars: Lessons from DCG’s Retail Media Benchmark Report, with Gregor Murray, VP of Strategy, Digital Commerce Global: The three middle phases of Gartner’s Technology Hype Cycle are the Peak of Inflated Expectations, down into the Trough of Disillusionment, then up to the Slope of Enlightenment. When it comes to retail media, I think we are somewhere on our way down into the trough. But digital commerce advisory firm Digital Commerce Global, or DCG, has put out a retail media benchmark report that might just get us started towards the slope of enlightenment. Gregor Murray, VP of Strategy, Digital Commerce Global, joins the podcast to lay out some of the key takeaways that could impact how your organization thinks about your retail media investment strategy. by Unpacking the Digital Shelf
43 min listen
Unlocking Peace, Power, and Impact by Owning Your Identity at Work, with Amazon Best-Selling Author Tricia Montalvo Timm: This is how Tricia Montalvo Timm started a LinkedIn Post that would change her life: “My mom is from El Salvador. My dad is from Ecuador. I am Latina.” It was the first time she had ever posted anything publicly about her heritage. That post was actually the early midpoint in a journey of years that completely changed the way she showed up to herself, in her family and personal relationships, and her career. Which dramatically changed the impact she would have on the people and the companies she worked with. She has captured that journey and the tools and insights that came out of it in her book entitled Embrace the Power of You: Owning Your Identity at Work. In it, she inspires and arms the reader to take that brave journey to showing up authentically and changing the circles they live and work in. Tricia joined the podcast to share some highlights from her stunni by Unpacking the Digital Shelf
47 min listen
Streamlining and Optimizing the Content Supply Chain, with Gloria DeCoste, Director of Omni-channel Marketing at Nestle USA: From her perch as Director of Omni-channel Marketing at Nestle USA, Gloria DeCoste leads a small but mighty team managing over 300 channels in the daily battle to win the digital shelf. Gloria joins the podcast to describe the mindset, process, and intense cross-functional collaboration required to get baby SKUs to market and make ‘em fly with a focus on everything that her and her team does is in service of delivering great consumer experiences by Unpacking the Digital Shelf
35 min listen
The Walmart Marketplace: "Copy & Paste" is a Waste, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes: Walmart.com has become an attractive marketplace channel for brands to consider. The trap that many brands fall into, however, is to simply "copy and paste" their Amazon product content and advertising strategy. But Walmart's platform is different in several fundamental ways, such as how products are ranked in organic search. This podcast is an audio version of a recent DSI webinar featuring Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes sharing their Walmart playbook for success and how your brand can utilize Walmart better in your digital shelf strategy. by Unpacking the Digital Shelf
57 min listen
2024 Challenges and Opportunities: Insights from CPG Boardrooms, with John Carroll, President Digital Commerce and Analytic Services at Acosta Group: Guest John Carroll, with deep experience in CPG from executive roles at P&G and Coca Cola, and now in his role as President of Digital Commerce and Analytic Services at Acosta Group, has spent decades watching trends, interpreting data and leading the way in consumer innovations and back office processes and planning. He joins the podcast to distill that experience in CPG Boardrooms to give his perspective and advice on planning and executing for incremental growth and controlling costs in the uncertainty of the upcoming year. by Unpacking the Digital Shelf
33 min listen
Real-World Examples of How Top Brands are Using AI on the Digital Shelf: AI’s impact on e-commerce continues to grow with many brands using test-and-learn approaches with AI in their content creation, testing, syndication, and digital shelf optimization practices. Those who aren’t taking advantage of AI-based tactics risk falling behind the competition, but they’re surrounded by questions about how to get started with AI and what the new era of content creation will look like. In this audio rebroadcast of a recent Digital Shelf Institute webinar hosted by Lauren Livak Gilbert, learn how fellow digital leaders like Todd Hassenfelt from Colgate and Pam Perino from Ghirardelli approached the same questions. Eli Orkin, VP of Marketing at Vizit, also joins to map out how AI-fueled data can drive measurable performance improvements on the digital shelf. by Unpacking the Digital Shelf
61 min listen
Integrate Your Retail Media and In-store Campaigns for Better Results, with Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pinkston, Head of Growth at Microsoft Retail Media: How would you like your retail media or in-store shopper marketing campaigns to result in 40% better spending per household and 50% increased share of category? Results like that, it turns out, can happen when you make both those strategies come together into an integrated shopping experience for the consumer. Paul Brenner, SVP, Retail Media and Partnerships at Vibenomics and Nate Pinkston, Head of Growth at Microsoft Retail Media stopped by the podcast to bring to life the strategy, execution, and measurements of truly integrated, agile, measurable in-store and retail media campaigns. by Unpacking the Digital Shelf
42 min listen
A Collaborative Mindset in Highly Pressurized Times, with Kenji Gjovig, Managing Director at Bayfield Consulting: From his time aboard submarines in the US Navy to decades of work in retail, at Sam’s Club, Albertson’s and now Rite Aid, Kenji Gjovig has spent a lot of time leading in highly pressurized circumstances. It is clear that for brands and retailers to achieve top line and bottom line growth in these uncertain economic era, the ability to collaborate at scale is an indispensable skill. Kenji joined the podcast to share decades of experience driving collaborative transformation in resource-constrained times. by Unpacking the Digital Shelf
26 min listen
From No Regrets Bets to Operational Transformation: Crafting an AI Strategy to Win Big, with Mike Monroe, Managing Director at Deloitte Digital: More efficiency and more growth - the often conflicting pressures of business today seem unrelenting, especially on the digital shelf. Mike Monroe, Managing Director at Deloitte Digital spends countless hours in C Suites and with teams at brands defining the strategies, processes, tech stacks, and experience innovations that lay the foundation for a more profitable future. The ingredients to scale a content supply chain to both continually optimize for performance today while investing in an AI-fueled future of true personalization and operational transformation. And according to Mike, what’s at stake is that your brand will either win big, or lose big. Mike joined the podcast to provide a journey map to that future. by Unpacking the Digital Shelf
38 min listen
Ozempic Hot Take: What Impact will GLP1 Drugs Have on the CPG Industry, with John Carroll, President Digital Commerce and Analytic Services at Acosta Group: When the new class of GLP1 drugs like Ozempic and Wegovy came onto the market, grocery stocks took a big hit, in anticipation that people on these drugs would snack less and pull down unit sales. An overreaction to be sure, but John Carroll, President Digital Commerce and Analytic Services at Acosta Group, has spent time in CPG boardrooms discussing what the future impact and opportunities of a commercialized version of this drug might look like, and shared this point of view. Rob Gonzalez has a low opinion of humanity’s ability to let anything stand between them and their Twinkies, and this pre-thanksgiving Ozempic Hot Take podcast episode is the result. by Unpacking the Digital Shelf
29 min listen
Wringing Performance out of Amazon Marketing Cloud, with Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia: With market share and profitability becoming ever more important in this economic era, using data to get more revenue juice out of every marketing squeeze is on the top of everyone’s list. Today’s guest thinks that a good amount of that juice can come from a savvy use of Amazon Marketing Cloud. Ross Walker, Retailer Marketplaces Paid Media Team Lead at Acadia, joined the podcast to walk us through the data that will drive the business metrics you want from your Amazon marketing campaigns. Trigger Warning: Incremental ROAS may be discussed. by Unpacking the Digital Shelf
34 min listen
Takeaways from the Q3 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group: Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Ecommerce Insider Quarterly report, or EIQ. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast for her takeaways from their Q3 research. by Unpacking the Digital Shelf
41 min listen
Is Ecommerce Still Where the Growth Is Coming From? With Russ Dieringer, Founder and CEO of Stratably: Conventional wisdom is that ecommerce is no longer the growth engine of the business when percentage growth rates slumped after COVID. But is that really true? Wouldn’t some deep dive data be super helpful at this moment to help inform your forecasts and budgeting for 2024? Russ Dieringer, Founder and CEO of Stratably, thought so and so created an Etailer Index to help retailers and brands predict how much eCommerce will grow in the future and therefore what role it should play in their strategy. Russ joined the podcast to walk us through the data and what to do with it. by Unpacking the Digital Shelf
34 min listen

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Introducing: Unpacking the Digital Shelf

Introducing: Unpacking the Digital Shelf

Description

Titles in the series (100)

More Episodes from Unpacking the Digital Shelf