Social, credible and responsible. What have I got to offer the world, and how do I tie in my offer with all that I want to advocate for and to be, not just to do? Before the pandemic, and the massive mobilisation of finance around ESG topics, and George Floyd and the global focus on DEI that came from that, these 3 words, being social, credible and responsible, were not necessarily thought about in the same breath for small businesses, and for individuals. Career advice would centre around building a personal and or professional brand that stands out, based on what your recruiters are interested in. Today, Gen Z, and some of us in our 40s if I’m being honest are tearing up the rule book on tailoring our lives and CVs to be what companies want, and focusing more on what we want, then choosing the company that supports our interests most closely. Tune into this episode as we get into the personal and professional brand conversation, and how I’ve been experiencing this part of my career journey in the last few months.