27 min listen
SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
27 minutes
Released:
May 11, 2022
Format:
Podcast episode
Description
We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. Product-led organizations are made up of “builders and sellers,” two parts of your organization who inherently approach their work differently. To get the entire organization on the same page, a different playbook is required. From introducing more effective communication practices to finding shared purpose in disparate operating models, there are required shifts that need to be made at each stage of growth. In this talk, 20+ year SaaS entrepreneur and CircleCI CEO, Jim Rose, will share: Understanding what product-led growth really means and how to find harmony during rapid expansion How to build and use a data-driven engine to get R&D and GTM teams speaking the same language How to look for the key signals that drive critical decisions at various stages of growth Full video: https://youtu.be/39NqdMTKUC8 Want to join the SaaStr community? We're the ?largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
Released:
May 11, 2022
Format:
Podcast episode
Titles in the series (100)
Saastr 003: Scaling From A 50 to a 500 Person Company with Mark Geene, CEO @ Cloud Elements: Joining us today, I am thrilled to welcome, Mark Geene, CEO @ Cloud Elements the cloud API integration service that uses uniform APIs to connect your application with entire categories of services. Prior to joining Cloud Elements, Mark has... by The Official SaaStr Podcast: SaaS | Founders | Investors