In this episode we speak with Matt Freedman, brand builder, band strategist, and Enterprise Account Executive at Kustomer. We talk about the me-economy, the generation where everything is on demand and how that’s putting high pressure on companies. Organizations that have been able to keep up are the ones succeeding. 57% of people have said that customer service is the main reason they will remain loyal to a brand. People are spending 20% more on products because of their loyalty to a brand rather than taking the cheaper option. We discuss what people’s expectations are these days, how much it's affecting our current economy, and then what organizations should focus on to meet those demands.The Me-economy 3:58The main reason people feel loyal to a brand 11:00SLS 18:02Summary of what companies have learned 27:50“As you’re setting expectations, now obviously going through this new world virus economy that we’re living in, it’s a great time to kind of pause and reset and just rethink, ‘Man, am I really set up and optimised for not only these fringe cases anymore, but this gigantic new wave of demand expectation that this on demand economy has?’” 6:16https://www.linkedin.com/in/matthew-freedman-aa03028/