We are teetering on the brink of a recession right now. The good news is everything’s going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV.In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe idea for Via Customers is all mobile marketing living together is the best experienceOnce you cross 10-30 Million in GMV, you will need a tool that is not a self-service type.The most demanding customer is the most rewarding customer served.The only companies that will survive the next year and a half are the companies that see a path to profitability, have a positive cash flow, and are becoming default investable.Everybody wants to invest in an enduring business that can raise money again.It is more important to have intrinsic brand loyalty and high repeat customer rates than to just play the volume and new customer acquisition game.The ones who struggle are the ones who have never taken the LTV side seriously.The number one storefront for brands won't be their website or their physical store. It will be mobile.The secret to scaling has always been hiring the right people.It comes down to the culture and the people that you bring in that morph into that culture.It’s very important to have a strong finance team and an operating cadence.Valuation is everything you are going to do in the future discounted by how much risk someone sees in you.Recommended Tool: Superhumanhttps://www.superhuman.comRecommended Podcast: How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297   Today’s Guest:Tejas Konduru is a co-founder and the CEO of Via Customers.Via Customers is a mobile marketing platform for eCommerce brands.Connect and learn more about Tejas and Via here:Website: https://www.viacustomers.com LinkedIn: https://www.linkedin.com/in/tejas-konduru We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast