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Marketing and the Customer Experience | Dan Gingiss

Marketing and the Customer Experience | Dan Gingiss

FromCX Conversations


Marketing and the Customer Experience | Dan Gingiss

FromCX Conversations

ratings:
Length:
19 minutes
Released:
Dec 2, 2021
Format:
Podcast episode

Description

We are revisiting one of our favorite episodes today with Dan Gingiss. Dan has worked for 4 Fortune 300 companies: McDonald’s, Discover, and Cubana in marketing and customer service roles and after becoming somewhat of a specialist in this, he now is a professional speaker and consultant on the topics. Introduction to Dan 0:48Intersection of Customer Experience and Marketing 2:09How to Focus on the Customers 8:49How to Contact Dan 17:20“ If you want to change the sentiment in social media, the way to do that is not to bombard people with more marketing talking about how great you are. The way to do that is to have your customers talk about how great you are.” 4:47
Released:
Dec 2, 2021
Format:
Podcast episode

Titles in the series (100)

The Customer Service Secrets podcast is devoted to sharing highly coveted secrets from customer service, customer support and customer experience professionals across industries. The host of this podcast, Gabe Larsen, the VP of Growth at Kustomer, shares his own experiences in the customer service and customer experience space, while also drawing on the knowledge of experts and thought leaders who are making strides in their various fields. Gabe has spent the majority of his career gaining knowledge of customer experience and applying it at companies such as Accenture, Goldman Sachs, Gallup, InsideSales.com, and Kustomer. The goal of this podcast is to give the listener knowledge that they can apply directly to their own career, regardless of their job title, in each and every episode.