Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky

175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky

FromThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics


175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky

FromThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

ratings:
Length:
56 minutes
Released:
Oct 22, 2021
Format:
Podcast episode

Description

Back on episode 111, I was joined by Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts discussing his book “Never Go With Your Gut.” When Gleb reached out to let me know that he has a new book on helping companies think through and prepare for returning to the office, including the cognitive biases that can impact this decision-making process for people in business, I knew I had to have him back for another conversation. This specific topic is incredibly relevant right now, but there is also an incredible amount of insight Gleb provides about leadership’s collective cognitive biases that absolutely relate to other big strategic decisions as well. As you’ll hear in the conversation today, beyond his background knowledge of behavioral science and those concepts, Gleb interviewed and has done work with more than a dozen companies and helped them with their plans to return to the office. His insights can help you to learn from their mistakes and best practices as you work on your own plan. Whether you are looking to keep a fully remote workforce, have everyone back in the office, a hybrid approach, or if you aren’t sure yet, this episode is for you.  Show Notes: [00:07] In today’s episode I’m delighted to have Dr. Gleb Tsipursky back with us to share about how to avoid disasters when returning to the office. [01:45] His insights can help you to learn from their mistakes and best practices as you work on your own plan. [03:40] Gleb shares about himself and his background. His background is in decision-making and risk management.  [06:02] Most recently he has been helping companies return to the office most effectively and prepare for the future of work.  [08:37] People are your main source of competitive advantage. What do your current people want? What do your potential hires want? [10:34] If your people are your main source of competitive advantage, wouldn’t you think you would want to know what kind of things they want to do in returning to the office? It is their future after all.  [11:12] The surveys tell us that the future is very much hybrid: 85% of people in various surveys want a hybrid or full-time remote option.  [14:13] People report higher productivity as well as much higher happiness and well-being when they are working from home.  [16:08] There are a lot of advantages to having substantial remote work and disadvantages to forcing people back into the office.  [17:28] Your primary consideration should be your people. Then you can look at how many usages you are having of your location.  [20:14] Once you decide on occupancy, you can get rid of some of your unused space.  [21:25] You need to transform much of your existing space into a collaborative space.  [22:52] Status quo bias is one of the biggest problems here. The status quo bias refers to the fact that we prefer things to remain stable, as they were, and the right way.  [24:20] Never go with your gut (learn more about this in Gleb’s book of the same name, link below).  [26:21] Another related bias to this problem is anchoring. We tend to be anchored to the initial information that we have.  [28:08] Confirmation bias is one of the biggest problems that we have in terms of the information we gather.   [30:50] You want to make sure to plan for the possibilities of other variants down the road.  [32:26] You want to strategically adapt to the virtual format.  [35:38] Two dynamics for creating serendipitous conversions in virtual settings are innovation and collaboration.  [37:40] Companies need to have a channel for serendipitous idea generation for each team. Then other people see the comment and then they comment back and then that transforms into a really great conversation that you can take into brainstorming.  [39:48] Traditional brainstorming has a number of advantages and some problems.  [41:31] It helps to have virtual brainstorming instead. Virtual brainstorming involves people separately typing into a digital spreadsheet anonymously.  [43:30] This has
Released:
Oct 22, 2021
Format:
Podcast episode

Titles in the series (100)

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.