This episode is called Unlocking the Secrets of the Brain. And, in many ways, that is what the entire Brainy Business podcast will be dedicated to. That is what behavioral economics is all about. And it is what I am so passionate about. In this episode, I am going to talk about three things: Why you should care about behavioral economics and the impact it has on your business. A little bit about how the brain actually works to give you a foundation to start from. A little about my background and why I am qualified to share this information with you! Links and Resources The Golden Age of Neuroscience has Arrived 52 Card Media Thinking, Fast and Slow The Buying Brain Filene Research Institute Duke University’s Center for Advanced Hindsight The Chicago School of Professional Psychology   Tap here for full show notes