33 min listen
3. Do Lead Magnets Work and Do You Need One?
FromThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
3. Do Lead Magnets Work and Do You Need One?
FromThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
ratings:
Length:
46 minutes
Released:
Jul 6, 2018
Format:
Podcast episode
Description
All over the place these days – they offer you something for free, you fill out a form and get onto their list. So What Makes a Good Lead Magnet? So many kinds – checklist, template, white paper, video tip – I have my ebook, The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them), which I do invite you to download if you haven’t already. Links and Resources Sweetening the Till: The Use of Candy to Increase Restaurant Tipping Giving Your Donors a Gift—Wait! Research Suggests The power of yard signs II: Escalation of commitment What Makes a Good Lead Magnet? (69 examples from Opt In Monster) Customer Avatar Unique Value Proposition Tap for full show notes
Released:
Jul 6, 2018
Format:
Podcast episode
Titles in the series (100)
14. Scarcity: Why We Think Less Available Means More Value: Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year that my favorite honeycrisp apples are available. Like cotton candy grapes, these apples benefit from scarcity. Today, I break down what... by The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics