In this conversation we take a look at a crucial aspect of running a successful business: understanding the value of an offering. Hosts Paige and Ben Easter explore the costs, pricing strategies, customer value, and transformational potential behind products and services. If you've ever found yourself struggling to set the right price or communicate the true value of your business to customers, this episode shares insights and strategies that will help you navigate the complex world of pricing and value in the entrepreneurial landscape. Join Paige and Ben as they uncover the secrets to unlocking the true value of your offerings.[0:52] Introduction to the importance of understanding costs in running a business.[3:15] Exploring the costs associated with products and services.[6:10] The concept of pricing, markups, and finding the right balance.[10:02] Solving problems and making investments in business.[13:45] Setting the right price and being competitive in the market.[17:30] The value of understanding customer goals.[20:15] Quantifying value in dollars and cents and the emotional aspects of the relationship.In this episode, Paige and Ben demystify how to determine the value of your offerings by analyzing costs, pricing, customer desires, and transformational potential. They provide valuable insights and practical strategies that will help entrepreneurs set the right price, communicate value effectively, and create a win-win situation for themselves and their customers. So give it a listen and unleash the true value of your business!Links:Business Owner Hero Type Quiz: https://lucidshiftcoaching.com/quiz/The Mindset Gym: https://lucidshiftcoaching.com/the-mindset-gymCustomer Avatar ChatGPT Exercise: https://lucidshiftcoaching.com/optimize-your-customer-insights-with-chatgpt/ Connect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/Project Candlelight: https://airtable.com/shr5p0P2793RtRk2k Hosted on Acast. See acast.com/privacy for more information.