15 min listen
72. How to Craft a Sales Story that Retailers Will Love
FromDig In
ratings:
Length:
31 minutes
Released:
Apr 12, 2023
Format:
Podcast episode
Description
To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers. In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about:
Best practices for companies, both large and small, when trying to sell into retailers
How to adapt a sell story depending on the size and stage of your business
Lessons learned from her experience at companies like Unilever and Mars
How to approach the balance between digital and in-person data
Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories.--------------Connect with Ella on LinkedIn and check out May Insight's website.Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
LinkedIn
Website
Best practices for companies, both large and small, when trying to sell into retailers
How to adapt a sell story depending on the size and stage of your business
Lessons learned from her experience at companies like Unilever and Mars
How to approach the balance between digital and in-person data
Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories.--------------Connect with Ella on LinkedIn and check out May Insight's website.Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
Website
Released:
Apr 12, 2023
Format:
Podcast episode
Titles in the series (100)
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