We chatted to Sam this week about his current business and his experience as an entrepreneur. Tune in to learn:
how goodmorning.com is fixing the "suboptimal" experience of mattress shopping
how Sam's team creates customer personas based on their specific jobs to be done
what it was like to be in the DTC mattress game in 2017 - where 2 competitors were entering the industry each week ('Peak mattress')
Why goodmorning.com offers 7 brands as opposed to one so that they can serve "every bedroom, body, and budget"
the impact of the pandemic on consumer durables' share of wallet, and how goodmorning.com is adapting
the 'swarming of the puck' analogy for business: how to approach management strategies at different company sizes