41 min listen
79. How to go Beyond Category
FromDig In
ratings:
Length:
34 minutes
Released:
Jun 28, 2023
Format:
Podcast episode
Description
“Why is there a desire to reframe business growth?”This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to discuss reframing new business growth, changing the view on specific product categories, and shifting the way of doing innovative research.In this episode we discuss:
How to reframe new business growth in a category mindset industry
Benefits and challenges of changing the perspective lens on the category that companies operates in
How the shift in mindset has affected how Mondelez does innovative research
How reframing can open up new opportunities in terms of the product (ex: wrapping of chocolates represent gift giving)
The impressive career path with companies like PepsiCo and Unilever that brought Nick to Mondelez
----------Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
LinkedIn
Website
How to reframe new business growth in a category mindset industry
Benefits and challenges of changing the perspective lens on the category that companies operates in
How the shift in mindset has affected how Mondelez does innovative research
How reframing can open up new opportunities in terms of the product (ex: wrapping of chocolates represent gift giving)
The impressive career path with companies like PepsiCo and Unilever that brought Nick to Mondelez
----------Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
Website
Released:
Jun 28, 2023
Format:
Podcast episode
Titles in the series (100)
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