39 min listen
Ep. 177 - Digital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSK
Ep. 177 - Digital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSK
ratings:
Length:
36 minutes
Released:
Feb 21, 2022
Format:
Podcast episode
Description
Marketers often talk about the need for digital transformation without knowing what it means for their brand compared to another. When this week’s guest, Jerry Daykin, joined GSK from Diageo, his task as senior media director was to do this for the near 100 markets of EMEA for GSK and transform their digital marketing approach. From starting out as Cadbury’s social media manager to now, Jerry has seen every mistake and triumph in the book. In this episode, he explains the metrics we need to retire, making sure more than your performance marketing performs, and his principles of digital transformation. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
Released:
Feb 21, 2022
Format:
Podcast episode
Titles in the series (100)
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer: Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation.. by SocialMinds - A Social Media Marketing Podcast