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Ep. 177 - Digital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSK

Ep. 177 - Digital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSK

FromSocialMinds - A Social Media Marketing Podcast


Ep. 177 - Digital Transformation: How to Level up Your Digital Media, Data, and Performance | Jerry Daykin, GSK

FromSocialMinds - A Social Media Marketing Podcast

ratings:
Length:
36 minutes
Released:
Feb 21, 2022
Format:
Podcast episode

Description

Marketers often talk about the need for digital transformation without knowing what it means for their brand compared to another. When this week’s guest, Jerry Daykin, joined GSK from Diageo, his task as senior media director was to do this for the near 100 markets of EMEA for GSK and transform their digital marketing approach. From starting out as Cadbury’s social media manager to now, Jerry has seen every mistake and triumph in the book. In this episode, he explains the metrics we need to retire, making sure more than your performance marketing performs, and his principles of digital transformation. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com
Released:
Feb 21, 2022
Format:
Podcast episode

Titles in the series (100)

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast. Join the Facebook Group: Search 'Social Minds' Follow us: Twitter - @TheSocialChain Instagram - @socialchain LinkedIn - Social Chain