Ep. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking | SocialMinds

Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of: Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking... by SocialMinds - A Social Media Marketing Podcast

50 min listen

Ep. 016 - The Art Of Influence: Why Today’s Youth Are Rejecting ‘The Influencer’: You might think that kids all want to be YouTubers or Instagrammers when they grow up. But among adolescents, the desire to be an ‘influencer’ is on the decline. In episode 016 of Social Minds, we’re joined by Bexy and Krupali of culture-based... by SocialMinds - A Social Media Marketing Podcast

44 min listen

Ep. 008 - A CEO's Burden: Predicting The Unpredictable Future Of Technology: Social Chain Group CEO, Steven Bartlett, has a responsibility to brands, employees and investors to predict the ever-changing landscape of social media. But how do you predict the unpredictable? In Episode 008 of Social Minds, Steve gives us a candid... by SocialMinds - A Social Media Marketing Podcast

45 min listen

Ep. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking: Calls have been made for urgent action to tackle influencer fraud - before trust is lost forever. But short of being put off, brands continue to blindly pump billions into influencer marketing. Social Chain head of influencer talent, Tom Peters,... by SocialMinds - A Social Media Marketing Podcast

36 min listen

Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer: Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation.. by SocialMinds - A Social Media Marketing Podcast

39 min listen

Ep. 002 - Love Island Exposed: How One Show Ended the War Between TV and Tech: If Love Island was ever a guilty pleasure, this year, they dropped the guilty. But how much of the show’s success is owed to social media? In our second instalment of Social Minds, ITV business development director, Jason Spencer, reveals how Love... by SocialMinds - A Social Media Marketing Podcast

37 min listen

Ep. 007 - Understanding Meaningful Engagement: What Facebook Isn’t Telling You: Facebook’s algorithm is crippling content which fails to inspire ‘meaningful engagement’ - but who dictates what meaningful means? As Social Chain strategy director, Mike Blake-Crawford, points out: the perceived value of content differs between... by SocialMinds - A Social Media Marketing Podcast

33 min listen

Ep. 023 - Sounds of Social: Why Emerging Artists Are Becoming Influencers: Disruption is on the way, and Silicon Valley’s tech giants have an appetite for it. In episode 023 of Social Minds, we’re joined by Anya Du Sauzay, head of digital marketing at Sony Music Entertainment / Syco Music, to find out how social media... by SocialMinds - A Social Media Marketing Podcast

43 min listen

Ep. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All: As marketers, we’re obsessed with making people feel. But why should anyone have feelings about a brand? Social Chain’s own Oliver Yonchev believes that ‘the mindset marketer’ will be everything in 2019. And as age and profile labels become... by SocialMinds - A Social Media Marketing Podcast

37 min listen

Ep. 003 - Social Equity and the Student Night Out: An Events Marketer’s Secret To Survival: When marketing a club night where the venue, the DJ and the drinks deals are all the same, how does one ensure their night out is the place to be? In Episode 003 of Social Minds, we speak to the managing director of student events company Voodoo... by SocialMinds - A Social Media Marketing Podcast

40 min listen

Ep. 009 - When Sponsorship Meets Sport: How Brands Can Engage The Next Generation of Fans: For sports fans in 2018, a logo on a shirt simply isn’t enough. Sponsorship deals are part and parcel of the beautiful game, but Social Chain head of sport, Rich Johnson, warns that brands are failing to resonate with a modern crowd. As a new... by SocialMinds - A Social Media Marketing Podcast

35 min listen

Ep. 012 - Q&A With The ASA: Who Claims Responsibility For Social’s Media?: Born from a saturation of social media scandals, the age of digital transparency is upon us. Episode 012 of Social Minds hears Matt Wilson, senior media relations officer for the Advertising Standards Authority, explain that while regulators don’t... by SocialMinds - A Social Media Marketing Podcast

49 min listen

Ep. 005 - The New Face of Charity: How No-Nonsense Advertising Is Saving Lives: Suicide is the biggest killer of men under 45 in the UK; nevertheless, a metaphorical handbrake exists whenever the ‘S’ word is mentioned. This week on Social Minds, we sit down with Simon Gunning, the CEO of CALM (Campaign Against Living... by SocialMinds - A Social Media Marketing Podcast

37 min listen

Ep. 033 - Niche Value: Why Facebook Still Needs Publishers: Facebook and publishers are locked in a power struggle; neither want to concede ownership of their communities, but both need the other to survive. In episode 033 of Social Minds, we speak to On The Tools co-founder and CEO Lee Wilcox, to discover the... by SocialMinds - A Social Media Marketing Podcast

43 min listen

Ep. 037 - Outsmarting Social: What Data Can Really Do For Your Social Media Strategy: Earlier this year we collaborated with Buffer on its annual State of Social report, which enables marketers to form an informed strategy through social-first data. In episode 037 of Social Minds, we’re joined by Buffer’s editorial director, Ash... by SocialMinds - A Social Media Marketing Podcast

45 min listen

Ep. 010 - See It, Scan It, Buy It: How AR Will Shape E-Commerce in 2019 and Beyond: To the average consumer, augmented reality means little more than face filters - for now. But ask a futurist such as Kat Callow, our guest for Episode 010 of Social Minds, and you'll see how this revolutionary tech is set to shape the future of... by SocialMinds - A Social Media Marketing Podcast

37 min listen

Ep. 024 - The Perfect Pitch: How You Can Make Your CEO Care About Social Media: Social media is not just a young person’s game. It is increasingly important that C-level executives have a full understanding of the value which social media can provide. But how does a social media manager sell a big idea to a big cheese? In... by SocialMinds - A Social Media Marketing Podcast

35 min listen

Ep. 043 - First Impressions Last: Why Now Is the Time to Build Your Personal Brand: People respond to people, not logos. That’s not news, but LinkedIn’s focus on personal video posts has provoked a personal branding revolution. In episode 043 of Social Minds, personal brand consultant Ashley Jones discusses the impact of personal... by SocialMinds - A Social Media Marketing Podcast

50 min listen

Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive: Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and our guest for episode 019 of Social Minds. In this episode, Lee gives a sobering account of the state of online/offline activations and blames brand... by SocialMinds - A Social Media Marketing Podcast

34 min listen

Ep. 006 - Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations: When it comes to automated tools, as an industry we’re confused. Are chatbots artificial intelligence, a customer service tool, the death of email marketing or all of the above? Syd Lawrence, CEO of The Bot Platform and our guest for Episode 006 of... by SocialMinds - A Social Media Marketing Podcast

30 min listen

Ep. 014 - Just Ad Copy: Why Artificial Intelligence Won't Kill Copywriting: The AI apocalypse is a recurring theme in tabloid newspapers, but journalists have bigger concerns than bots cloning the newsroom. Copywriters are less optimistic, however, and their fears haven’t been quashed by the arrival of Phrasee – a tool... by SocialMinds - A Social Media Marketing Podcast

37 min listen

Ep. 030 - Breaking Social: On Article 13 Controversy, Instagram Checkout and the Fate of TV: For episode 030 of Social Minds, Theo and Eve cover the biggest social media stories to break in March. On our list is Instagram’s new Checkout button, including what it means for social commerce and e-tail websites; Article 13, the EU’s... by SocialMinds - A Social Media Marketing Podcast

46 min listen

Ep. 032 - Regulation Is Coming: How an Internet Crackdown Will Shape the Next 5 Years of Social: Last week we saw the second plank of Facebook’s strategy: self-regulation from its product teams. The government has also decided it’s time to regulate social media platforms. But are either the right ones for the job and if not, then who? For... by SocialMinds - A Social Media Marketing Podcast

43 min listen

Ep. 035 - Breaking Social: F8 2019 Reveals The Private Future of Social: As we enter a new era of social media, Facebook’s annual F8 conference laid out the blueprints for a privacy-first approach. Across messaging, commerce and meaningful interactions, Facebook made clear exactly how user behaviour is changing and where... by SocialMinds - A Social Media Marketing Podcast

40 min listen

Ep. 036 - Earning Cultural Capital: Why Brands Are Moving Underground: Being present in culture is a dream for any brand, but earning real capital takes more than sponsorship—brands must be sincere to succeed. In episode 036 of Social Minds we’re joined by Theo and Robin, directors at Warm Street, to discuss how... by SocialMinds - A Social Media Marketing Podcast

51 min listen

Ep. 021 - Breaking Social: On Mark Zuckerberg’s NYE Resolution, Instagram’s Hypocrisy and THAT Gillette Ad: In our first episode of 2019, Theo and Eve sit down for a special edition of Social Minds: Breaking Social. In this, we debrief from the biggest social media stories to break so far this year—including Mark Zuckerberg’s challenge to host public... by SocialMinds - A Social Media Marketing Podcast

30 min listen

Ep. 054 - Breaking Social: Brand Fails, Instagram’s New App and Snap’s AR Gamble: Would you pay £330 for Snap’s latest Spectacles? We’re debating Snapchat’s parent company and its bold push into augmented reality and much more from Facebook, Instagram and Twitter in our latest edition of Breaking Social, where Theo and Eve... by SocialMinds - A Social Media Marketing Podcast

35 min listen

Ep. 022 - Content That Works: 3 Principles to Effectively Scale Your Marketing Output: Content marketing is still relatively new, so why are our processes stuck in the past? Externally, we strive for speed and innovation but, internally, the industry’s way of working remains slow and bloated. In episode 022 of Social Minds, CEO of... by SocialMinds - A Social Media Marketing Podcast

34 min listen

Ep. 029 - Wanderlust in 2019: How Social Media Is Dictating Global Travel Trends: 40% of millennials choose their next holiday spot based on its Instagrammability, but how much does social media influence global travel trends? In episode 029 of Social Minds, we’re joined by Maria McKenzie, social communications manager at Lonely... by SocialMinds - A Social Media Marketing Podcast

43 min listen

Ep. 017 - An Industry’s Prejudice: Why Social Media Managers Deserve Our Respect: Social media professionals typically suffer from a lack of understanding and respect from the outside world - but there’s one position which struggles to gain recognition within the walls of the industry. In episode 017, we’re joined by Elizabeth... by SocialMinds - A Social Media Marketing Podcast

47 min listen

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Ep. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking

Ep. 004 - Influencer Fraud Explained: The Questions Brands Should Be Asking

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