50 min listen
Ep. 222 - Specsavers: Giving Your Social Media Strategy 2023 Vision | Lisa Hale, Specsavers
Ep. 222 - Specsavers: Giving Your Social Media Strategy 2023 Vision | Lisa Hale, Specsavers
ratings:
Length:
30 minutes
Released:
May 29, 2023
Format:
Podcast episode
Description
Should’ve gone to Specsavers. The proposition is well-known, but most only associate it with witty (and brilliant) ads. Today's guest Lisa Hale - Specsavers' head of consumer PR, brand activation & social media - says they’re laser-focused on evolving that line to show younger audiences the more meaningful reasons Specsavers is the superior choice. In this episode we discuss the problems with how brands are currently sold media by social platforms, whether it’s a myth or not that Gen Z prefers humour to humility, and what happened when the brand gave free eye tests to the worst football team in Britain. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
Released:
May 29, 2023
Format:
Podcast episode
Titles in the series (100)
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