Born from a saturation of social media scandals, the age of digital transparency is upon us. Episode 012 of Social Minds hears Matt Wilson, senior media relations officer for the Advertising Standards Authority, explain that while regulators don’t seek to censor the colourful, risqué and edgy world of advertising, their duty to prevent harm and offence will not waver. Having lived through the advent of social media and the dawn of influencer marketing in his 14 years at the ASA, Matt has some important distinctions to make and advice to impart, as calls for social media regulation grow bolder.