50 min listen
Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive
Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive
ratings:
Length:
34 minutes
Released:
Dec 11, 2018
Format:
Podcast episode
Description
Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and our guest for episode 019 of Social Minds. In this episode, Lee gives a sobering account of the state of online/offline activations and blames brand naivety for the thoughtless addition of social media to OOH campaigns. With screen time increasing and marketers constantly competing, we ask: have social media marketers stopped living in the real world?
Released:
Dec 11, 2018
Format:
Podcast episode
Titles in the series (100)
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of: Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking... by SocialMinds - A Social Media Marketing Podcast