23 min listen
Understanding Why Video Marketing works so well.
Understanding Why Video Marketing works so well.
ratings:
Length:
21 minutes
Released:
Feb 23, 2022
Format:
Podcast episode
Description
88% of marketers say that video marketing provides them with a positive ROI. So why does video marketing work so well? In this episode of the Digital Marketing Podcast, we welcome back Jon Mowat to discuss some of the psychology and methodology behind video’s success. Jon explains in detail the five key areas that he believes make video so powerful; we can touch and feel it, it moves, the extension of personal self, we can target and we can tell emotional stories. Some of his theories are brilliant… Are people more willing to pay for an object or service they see on their phone than a screen on the other side of the room? If so, what’s the psychological reasoning behind this? This is not one to miss. If you listen to the end, Jon also reveals how to get a discount for his book ‘Video Marketing; Create Engaging Video Campaigns to Drive Brand Growth and Sales’. to get the full show notes and links visit
Released:
Feb 23, 2022
Format:
Podcast episode
Titles in the series (100)
Evergreen Content, Content Calendars & Effective Content Titles: Are you using the right strategies to get people excited about your marketing content? Daniel and Ciaran take a deep dive into the ongoing issues around creating great Evergreen content that continually works. They explore keyword research techniques... by The Digital Marketing Podcast