This is episode 009 part 2. Read the complete transcript on the Sales Game Changers Podcast web site. JOHN'S CLOSING TIP TO EMERGING SALES LEADERS: "We know that there are many cognitive biases that help us influence buyers. There's about 100 of them, about 50 of them apply to sales. Figuring out which of those apply to sales, how to use them and what's the practical application for salespeople is critical." For those of you who've been long time listeners of the Sales Game Changers podcast, you may recall John Asher was featured on Episode #10. John is the president of ASHER Strategies and an expert on neuroscience and sales and the author of the sales best seller Close Deals Faster. He is a top sales trainer to Vistage Groups around the globe. If you'd like to learn about John's sales journey, what he thinks from a sales perspective in his career go back and check out our episode with John. You can also watch John at the Institute for Excellence in Sales 2017 award event speaking about Neuroscience by clicking the image below.