B2B marketing hardly comes to mind when discussing fun and creative practices in digital marketing. Is it because B2B marketing is just boring? Is there room for creativity in B2B marketing?  In this edited episode, Host Will Frances brings you some of the most creative and unusual B2B marketing practices mentioned during his previous chats with B2B marketing experts. Banks being cool, dentists using TikTok, and B2B influencer campaigns are some of the topics Will discusses with our experts Linda Mullen, Dominik Schneider, and Lee Odden.
Did you witness any other creative and fun B2B marketing practices? Share your experience with us now on Apple Podcasts, Spotify, and YouTube.
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