How are brands coping in this time of crisis, and how can they think about the future? How can their messaging move on from "we're here for you" to really connecting with their customers? In this episode of Ahead of the Game, Will has a fascinating discussion with brand strategist Jørgen Helland, of Los & Co, who brings unique insight from the Norwegian perspective, looking at examples from around the world. (Recorded by video chat on April 29 2020)
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