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Driving SaaS Growth with B2B Marketing

Driving SaaS Growth with B2B Marketing

FromAhead of the Game


Driving SaaS Growth with B2B Marketing

FromAhead of the Game

ratings:
Length:
55 minutes
Released:
Apr 28, 2023
Format:
Podcast episode

Description

Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design services platform. She tells Will Francis how it worked out to join as marketing director before there was even a full product to sell, from essentially the beta stage.
A ⁠⁠⁠transcript of this episode⁠⁠⁠ is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠Join for free today.⁠⁠⁠
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠our website⁠⁠⁠, ⁠⁠⁠Apple Podcasts⁠⁠⁠, ⁠⁠⁠Spotify⁠⁠⁠, and ⁠⁠⁠YouTube⁠⁠⁠.
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Released:
Apr 28, 2023
Format:
Podcast episode

Titles in the series (100)

Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free. https://digitalmarketinginstitute.com/aheadofthegame