50 min listen
Ep. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All
Ep. 011 - Nature, Nurture and Neuroscience: How To Win The Minds of a Generation Who Expect It All
ratings:
Length:
37 minutes
Released:
Oct 16, 2018
Format:
Podcast episode
Description
As marketers, we’re obsessed with making people feel. But why should anyone have feelings about a brand? Social Chain’s own Oliver Yonchev believes that ‘the mindset marketer’ will be everything in 2019. And as age and profile labels become redundant, a greater focus will be placed on emotion. In Episode 011 of Social Minds, Oliver reveals his learnings on the youth brain and explains why understanding the mindset of a generation must come first, before earning the right to sell to it.
Released:
Oct 16, 2018
Format:
Podcast episode
Titles in the series (100)
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of: Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking... by SocialMinds - A Social Media Marketing Podcast