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Introducing Insight Unpacked

Introducing Insight Unpacked

FromInsight Unpacked


Introducing Insight Unpacked

FromInsight Unpacked

ratings:
Length:
2 minutes
Released:
Aug 4, 2022
Format:
Podcast episode

Description

Introducing Insight Unpacked Season 1: Extraordinary Brands and How to Build Them. These days, it’s easy to build a brand. But if you want your brand to stand out, you will need to build an extraordinary brand.  Whether you need to build that special brand from scratch, or you’re hoping to reinvigorate an existing brand… on Insight Unpacked our faculty will help you figure out how to stand out from the crowd...  You’ll hear how to make sure your brand is hitting the right mark...  And you’ll learn how to use storytelling to bring your brand to life in the digital world.   We’ll also take you behind the scenes as we build a brand of our own. So subscribe to Insight Unpacked, or check your feed at The Insightful Leader. Episodes drop on Mondays starting August 15.  
Released:
Aug 4, 2022
Format:
Podcast episode

Titles in the series (8)

These days, it’s easy to build a brand. So easy, in fact, that the world is full of them. So if you want your brand to stand out, you will need to build an amazing brand. And that’s a lot harder to do. Welcome to Insight Unpacked, where we delve into a complex business topic and emerge with insights from the esteemed faculty of the Kellogg School. For our first season, we learn all about how to build a new brand (or revive an old one), from naming and logo design to brand storytelling and measuring brand health. We’ll also take you behind the scenes as we build a brand of our own.