Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Insight Unpacked BONUS | Why Canada Goose Soared and Shinola Sputtered

    Insight Unpacked BONUS | Why Canada Goose Soared and Shinola Sputtered

    FromInsight Unpacked

    Start listeningView podcast show

    Insight Unpacked BONUS | Why Canada Goose Soared and Shinola Sputtered

    FromInsight Unpacked

    ratings:
    Length:
    14 minutes
    Released:
    Sep 25, 2023
    Format:
    Podcast episode

    Description

    Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.
    Released:
    Sep 25, 2023
    Format:
    Podcast episode

    Titles in the series (8)

    These days, it’s easy to build a brand. So easy, in fact, that the world is full of them. So if you want your brand to stand out, you will need to build an amazing brand. And that’s a lot harder to do. Welcome to Insight Unpacked, where we delve into a complex business topic and emerge with insights from the esteemed faculty of the Kellogg School. For our first season, we learn all about how to build a new brand (or revive an old one), from naming and logo design to brand storytelling and measuring brand health. We’ll also take you behind the scenes as we build a brand of our own.