2 min listen
S1E2 | What Should You Name Your Brand?
FromInsight Unpacked
ratings:
Length:
27 minutes
Released:
Aug 22, 2022
Format:
Podcast episode
Description
In episode 2 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet. On this episode, Kellogg professors Paul Earle and Tim Calkins offer advice on where you might look for naming inspiration, what great names convey, and when you should go with something fun and funky versus simple and straightforward. Plus: an NFL franchise with a bad name, a podcast with a great name, and the single naming rule that trumps them all.
Released:
Aug 22, 2022
Format:
Podcast episode
Titles in the series (8)
Introducing Insight Unpacked: Introducing Insight Unpacked Season 1: Extraordinary Brands and How to Build Them. These days, it’s easy to build a brand. But if you want your brand to stand out, you will need to build an extraordinary brand. Whether you need to build that... by Insight Unpacked